Certified Business Coaching (BC) IBE UiTM
Introduction
Behind national economic statistics lies a critical reality. SMEs contribute close to 40% of Malaysia’s GDP. Yet more than 50% fail within their first five years.
The issue is not effort.
The issue is structure, strategy, and competency.
This program was designed to address that — systematically and professionally.
The reality is...
Many entrepreneurs…
- Have unclear cash flow even though sales are high
- Run marketing without understanding ROAS, CAC, or LTV
- Operate with waste (MUDA), inconsistency (MURA), and overburden (MURI)
- Have no mentor or coach who truly understands business structure
And most critically…
There is no local university certification program that truly integrates:
- Theory
- Practical application
- Real industry diagnostics
- Psychometrics
- Coaching
- A final project evaluated by a professional panel
Until now….
Introducing the Business Coaching Certification Program
Develop professional business coaches
Build the skills, frameworks, and confidence needed to coach business owners professionally, so you can guide real companies through real challenges and create measurable impact.
Strengthen SME entrepreneurs’ competencies
Equip entrepreneurs with practical tools to sharpen decision-making, improve operations, and grow their businesses with greater clarity and control.
Build Strategic and Diagnostic Thinking
Learn how to analyse businesses like a strategist, quickly identifying root problems, uncovering hidden opportunities, and designing solutions that actually work.
Produce a Realistic 90-Day Action Plan
Walk away with a clear, actionable 90-day roadmap that turns ideas into focused execution, so progress begins immediately after the program ends.
What Will You Master?
Entrepreneurial Psychometrics (BIG5VS22)
Understand yourself. Know your strengths. Identify your blind spots before coaching others.
Marketing Mastery
ROAS. CAC. LTV. Omni-channel strategy. Not just running ads, but understanding the numbers.
Financial Literacy
Cashflow, Ratios, Working Capital. A coach who doesn’t understand finance cannot guide growth effectively.
Operational Excellence
Lean, Ishikawa, MUDA–MURA–MURI. Learn to identify waste and operational imbalances.
Business Strategy & Growth
SWOT, TOWS, BMC, Kaizen. Growth structure, not empty hopes.
Industry Diagnostics
Real industry visits: Manufacturing, Services & F&B.
Analyze real data, not just theoretical case studies.
Communication & Leadership
Pitching, Storytelling, Presentation.
A coach not only knows, but can also influence.
90-Day Action Plan
A 3-month action plan ready for immediate implementation.
Program Structure (12-Day Intensive)
Phase 1
Face-to-Face Training & Workshop
(4 Days)
- Ethics & fundamentals of Business Coaching
- Entrepreneurial Psychometrics (BIG5VS22)
- Digital marketing analysis (ROAS, CAC, LTV, omnichannel)
- Financial analysis (profit & loss, cashflow, liquidity, working capital)
- Operations & strategy (BMC, Lean, Ishikawa, MUDA–MURA–MURI)
Phase 2
Industry Diagnostics
(3 Days)
- Manufacturing visit
- Services industry visit
- F&B industry visit
Phase 3
Improvement Recommendations
(3 Days)
- Data analysis & reporting
- Prepare 90-Day Action Plan
- Coaching & mentoring sessions
Phase 4
FACE-TO-FACE Workshop
(1 Day)
- Pitching training
- Storytelling
- Presentation simulation
Phase 5
Face-to-Face Presentation
(1 Day)
- Final project presentation
- Evaluation by IBE-UiTM, MEDIV & industry panel
Program Schedule
| Phase | Component | Duration | Module / Activities | Date |
|---|---|---|---|---|
| Phase 1 | In-Person Training & Workshop | 4 Days |
| 11-14 May 2026 |
| Phase 2 | Industry Diagnostics | 2 Days |
| 18-19 May 2026 |
| Phase 3 | Improvement Proposal Development | 2 Days |
| 8-9 June 2026 |
| Phase 4 | Online Workshop | 1 Day |
| 10 June 2026 |
| Phase 5 | Final In-Person Presentation | 1 Day |
| 11 June 2026 |
| Self-Learning | 1 Day |
| - | |
Results and Impact Participants Will Gain
- Participants produce a clear 90-Day Action Plan
- Participants become proficient in using modern diagnostic tools
Long-Term (1–3 years)
- Companies become more competitive & sustainable
- SME survival rate improves
- You are recognized as a competent coach
Who Should Join?
- SME Entrepreneurs
- Senior Managers & Executives
- Consultants & Business Coaches
- UiTM Alumni
If you’re serious about reaching the next level, this is the program for you.
Why This Program Is Different?
- Exclusive IBE UiTM–MEDIV Certification
- Holistic: Combines academic knowledge + industry experience
- Real company diagnostics in Malaysia
- Clear, measurable learning outcomes ready for immediate application
- Benchmark aligned with global standards
This is not a motivational program.
This is competency building.
Join Us for a High-Impact Training Experience!
With Over 10 Years of Proven Experience, We Are Ready to Help You Achieve Your Goals – and Beyond.
5.0 Google Review ⭐⭐⭐⭐⭐
Rated 5.0 on Google Reviews, our programs are designed and delivered by a team of experienced professionals committed to developing capable leaders and entrepreneurs.
Trusted by Leading Organizations
Ready to Level Up?
The IBE UiTM–MEDIV Business Coaching Certification Program is a flagship initiative designed to develop the competencies of local entrepreneurs and business coaches, making them more resilient, strategic, and competent.
By combining UiTM’s academic credibility with MEDIV’s industry expertise, this program has the potential to become the benchmark for Business Coaching in Malaysia, while strengthening UiTM’s role as a key strategic partner in entrepreneurship and coaching development.
Develop The Capability To Coach Businesses At A Strategic Level
Register Now!
Program Fee
Fee includes:
- Professional fees for certified speakers and trainers
- Training modules & materials
- Individual psychometric assessment (BIG5VS22)
- Coaching & mentoring
- Industry visits
- IBE UiTM–MEDIV Certification
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