Developing Professional-Grade Business Coaches
Certified Business Coaching (BC) IBE UiTM
Strengthening SMEs for Sustainable Growth.
A Certification by


Introduction
Behind national economic statistics lies a critical reality. SMEs contribute close to 40% of Malaysia’s GDP. Yet more than 50% fail within their first five years.
The issue is not effort.
The issue is structure, strategy, and competency.
This program was designed to address that — systematically and professionally.


The reality is...
Many entrepreneurs…
- Have unclear cash flow even though sales are high
- Run marketing without understanding ROAS, CAC, or LTV
- Operate with waste (MUDA), inconsistency (MURA), and overburden (MURI)
- Have no mentor or coach who truly understands business structure
And most critically…
There is no local university certification program that truly integrates:
- Theory
- Practical application
- Real industry diagnostics
- Psychometrics
